The digital landscape has transformed dramatically over the past year. While brands are still perfecting their traditional SEO strategies, new technologies are emerging that could change everything. By 2024, it was reported that over 100 million people were using ChatGPT monthly, and similar AI-powered tools are beginning to reshape how we discover and consume information […]
Have you noticed something different about your SEO metrics lately? A drop in traffic, fewer clicks, and, honestly, a bit of confusion? You’re not alone.
Search Engine Data can be a game changer for not-for-profit organisations. By better understanding how people discover your website, you can optimise your digital presence to reach more supporters, donors, and stakeholders. Today, we’re digging into three core metrics in search engine reporting, as well as tools that can make managing and presenting this data […]
If you run a website in Australia, you may have wondered whether you need terms and conditions (T&Cs). While they aren’t strictly required by law for all websites, T&Cs are essential for protecting your business or charity, helping you comply with legal obligations, and ensuring a smooth experience for your users. Whether you’re running an […]
Running a charity can be highly rewarding, but comes with many challenges. One major challenge is keeping your website up-to-date. Your website is essential for keeping in touch with potential donors, volunteers, and partners. Therefore, it should be visually appealing, informative, and user-friendly. If your website is outdated, it can have a negative impact on […]
It’s interesting to see how, even though fundraising is essential for most non-profits, many small and mid-sized organisations still don’t have efficient systems implemented to get consistent funding. Some have fairly modern websites yet don’t allocate the resources to make it happen. Some are scattered across social media platforms and crowdfunding sites which take the […]
We are running another FREE webinar for the non-profit Sector. This time it’s with the brilliant Megan J Buntine – who we fondly refer to as the governance nerd. To book in click here to be taken to the event booking page. Please note you do have to sign up with Connecting Up. The great […]
Have you been dreading sitting down to write your website’s copywriting because you don’t know what to say? What does copywriting even mean? Where to start? Isn’t writing just…writing? Yes, and no! Bear with me. In today’s blog, you’ll gain handy tips and insights to make the writing on your website’s main content effective and […]
Learning management systems are a growing trend for a simple reason…they automate and centralise the delivery of online training material and educational content. In other words…having an LMS for your non-profit saves you LOTS of time and resources. When I talk about automation, I’m referring to some things that would take “human” time that could be done […]
Business owners and non-profit managers usually feel intimidated by the idea of writing a script for a promo video. You could ramble about your mission and purpose for hours. But how do you pack all these ideas into a 60 or 90-seconds video when you are talking to a camera? You may be used to […]
Australia is mostly out of the dreaded lockdown, and it’s time to take a look at one of the main things lockdowns have left us with…and that is…video calls. If you’ve never had the task of hosting a Zoom meeting, chances are you won’t escape the drill for much longer. They are here to stay. […]
Building backlinks for your business or non-profit’s website is one of the best ways to improve your reach and expand your online presence. If you happen to be the ‘accidental marketing person’ working your way around content, SEO, and strategy -and trying not to burnout through the process- then this article is for you. I’ll clarify […]