Our Blog
-Bel and Mike, the directors of Digital Services Lab, share their insights to all things digital. If you’re serious about raising your online profile and want tools and information to help you do it then read on.
9 Steps to Writing a Video Promo Script for Your Business or Non-Profit
Business owners and non-profit managers usually feel intimidated by the idea of writing a script for a promo video. You could ramble about your mission and purpose for hours. But how do you pack all these ideas into a 60 or 90-seconds video when you are talking to a...
10 Top Tips for Hosting Zoom Meetings Like a Pro
Given Australia is back in the dreaded lockdown, it's time to take a look at one of the main things lockdowns leave us with...and that is...video calls. If you've never had the task of hosting a Zoom meeting, chances are you won't escape the drill for much longer. ...
Building Links: How to Get (Free) Backlinks for Your Website
Building backlinks for your business or non-profit's website is one of the best ways to improve your reach and expand your online presence. If you happen to be the 'accidental marketing person' working your way around content, SEO, and strategy -and trying not to...
What is SEO and why is it important for non-profits?
SEO has been the hottest topic in the online world for years now. Everyone seems to be talking about it, but not many people fully grasp its importance, or, those who do, have no clue where to start. And I don't blame them! SEO seems to be, at times, an elusive and...
7 Key steps for attracting volunteers online
Attracting the right volunteers online to collaborate with you definitely gives your organisation super-powers - you know this. It boosts your reach, maximises your efforts, and gives your team something to be proud of. At a glance, the process of successfully...
How to create a 12-month content plan for your non-profit
It's another day in Content Wonderland, a place where you could get lost in a maze of words, gruelling to gain traction to your non-profit's website. But fear not my fellow non-profit-peers, you don't have to work SO long and hard to meet your organisation's content...
How to Register a Non-Profit Organisation
You've got the next best idea to help your community and make this world a better place. You've been gathering information and resources for a while now but, as you get ready to move into a new stage of this purposeful journey, you still need to figure out the steps...
5 Ways to Streamline Your Charity and Non-profit Fundraising
It's no secret how, nowadays, a non-profit's online presence sets the stage for steady growth and success. Still, sometimes there seems to be an abyss between knowing the value of digital, and actually getting on with it. I've run a small non-profit myself and have...
Strategic Marketing for Non-Profit Organisations
The process of creating a digital marketing strategy puts a mirror in front of your non-profit organisation. It can unveil gaps, messaging shortcomings, lack of online presence, or an unresponsive website. Understandably, non-profits' budgets tend to be tighter, but...