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Search Engine Optimisation

SEO For Non-Profits and Ethical Businesses

Bring people towards your organisation with a website that shows effort, care, and knowledge.

Apply SEO’s principles and guidelines and be rewarded with a spot on Google’s First Pages.

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What is SEO? 

SEO consists of applying the guidelines provided by search engines to ensure a site is up to standards in terms of content, authority, and functionality. In return, these sites may show up on the First Page of a search, driving relevant traffic and soaring conversions.

SEO helps build your audience and bring visitors to your website and, in turn, to your doorstep.


Use SEO As a Your Megaphone
Many people in the non-profit sector don’t even consider applying SEO’s guidelines, ending up with websites that can’t hit the mark and draw audiences in. They think it is not for them or it’s too complicated or expensive. BUT you exist to help people or advocate for a cause. Good SEO acts like an online megaphone for what you do.


Be Found Online
Search Engines like Google, Yahoo, and Bing are all about providing web users with the best online experience. If a website is neglected, unresponsive, lacking information or relevant content, chances of Google showing it to the world are low.

Show You Care
Imagine if someone typing something on Google comes across your website, clicks on your link, finds what they want, browses your site with ease, connects with what you do…and LOVE the experience of it. That screams GREAT SEO. If you follow SEO’s guidelines and show true care for those who find and enter your website, you will be rewarded with a spot on Google’s First Page.

Our SEO Services 

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Keyword Research and Planning

We go behind Google’s curtain to gather information on the terms people are searching on the Internet that are relevant to your organisation. We then put this together in a Keyword Plan you can draw inspiration from to write headlines, create new pages, blog posts, and understand what your targeted audience is actually looking for.

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Content Search Engine Optimisation

Once we have a plan in place, we go through your website, adding these keywords where relevant. This includes your headings, subheadings, and meta descriptions.

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Technical SEO

The best SEO practices go beyond keywords and content. There’s a technical element that also matters if you are growing a website to its full potential. If you are developing your website with us, your technical SEO will be taken care of as we build it. For ongoing work, we can assign hours from our Website Care Plans.

Get in touch if you’d like to learn more about SEO and building your online audience.

Check out our premium website care plan service which includes SEO development.

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